Patient-Centered Flow
The panels were organized to move from awareness to action, helping patients understand what to ask, share, and remember.
Antibiotic Use for a Safe Dental Visit
For this CDC tri-fold brochure, I translated antibiotic stewardship guidance into a clear, patient-facing communication piece designed for dental care settings. The goal was to make important health information easier to scan, understand, and act on before or after a dental visit.
My design approach focused on trust, readability, and guided comprehension. I structured the brochure so each panel served a specific communication purpose: introduce the topic, explain what patients should tell their dentist, reinforce safe antibiotic use, and provide credible next steps through CDC campaign messaging.
The final design uses healthcare-focused color, patient-provider photography, accessible typography, clear section breaks, and a compact tri-fold layout to support quick reading in a real care environment. The result is a polished, print-ready piece that balances CDC brand authority with an approachable tone for patients.
- Client: CDC Communications
- Role:Visual Design, Design-led, Layout, Illustration, Print Production
- Tools: Adobe InDesign, Illustrator
- Deliverable: Print-ready tri-fold PDF
Trust-Building Visuals
Healthcare imagery, CDC branding, and blue color tones reinforced credibility while keeping the piece approachable.
Scannable Hierarchy
Short sections, bullets, callouts, and strong headings helped reduce reading friction in a care environment.
The primary audience for this piece was dental patients who may need to understand when antibiotics are appropriate before or after a dental procedure. A secondary audience included dental professionals who could use the brochure as a quick educational resource during patient conversations.
The communication goal was to make antibiotic stewardship feel clear, practical, and non-intimidating. Because patients may encounter this information in a clinical setting, the design needed to reduce confusion, support quick scanning, and reinforce safe decision-making without overwhelming the reader with dense medical language.
The visual strategy centered on calm authority. I used healthcare blue tones, structured white space, and patient-provider photography to create a tone that felt professional, reassuring, and easy to trust. The goal was to make the brochure feel credible without making it feel cold or overly clinical.
Typography and content hierarchy were kept simple and direct. Strong headings, bullet lists, color blocks, and short sections helped guide the reader through the information quickly. The “Be Antibiotics Aware” campaign branding provided recognition and consistency while supporting the CDC’s broader public-health messaging.
The tri-fold format required each panel to carry a clear purpose. I treated the brochure as a guided experience, where the reader could move from a quick introduction to practical actions, supporting details, and trusted resources.
- Cover panel: Introduces the topic quickly with a direct headline, healthcare imagery, and campaign branding.
- Action-oriented panel: Presents simple steps patients can take to be more informed about antibiotic use.
- Educational center panel: Organizes key information patients should share with their dentist using bullets for easier recall.
- Resource and reinforcement panels: Provide supporting messages, CDC references, and next steps without competing with the primary guidance.
This structure helps the brochure behave like a conversation: establish relevance, explain what matters, support informed dialogue, and leave the patient with a clear takeaway.
The final brochure functions as both a patient education tool and a branded public-health communication piece. It simplifies a complex topic into a format that can be read quickly, shared easily, and used by dental professionals to support clearer conversations around antibiotic use.
From a design standpoint, the value is in the balance between message clarity and production discipline. The piece uses a structured layout, accessible type treatment, consistent brand application, and print-ready formatting to ensure the final asset remains polished, legible, and reliable across distribution.
