Aretum's Strategy Session
For Aretum’s “January Strategy Session” deck, my design approach was centered on alignment and clarity. Unlike the polished client-facing overview, this was an internal tool meant to inform and unite executives and program managers around the year’s priorities. I structured the design to function as both a guide and a facilitator for discussion: bold section dividers to frame conversations, clean charts to present data-driven insights, and simplified text blocks to ensure key priorities were not lost in detail. My role was equal parts visual designer and storyteller—framing the company’s strategy in a way that leaders could internalize quickly and act upon. By grounding the design in accessibility and pacing, the final product empowered leadership teams to see the bigger picture while connecting it to tangible action. The outcome was a collaborative, motivating deck that translated vision into execution for Aretum’s next phase of growth.
- Client: Aretum Communications
- Role: Visual Design, Layout, Illustration, Typography, Strategic Design
- Tools: Adobe Photosohp, Illustrator, Canva, Microsof PowerPoint
- Deliverable:PowerPoint Presentation & PDF ready
This deck was designed for internal stakeholders—executives, program managers, and strategic leads. Its goal was alignment: to clarify priorities, communicate growth objectives, and create a shared understanding of Aretum’s strategic direction for the year. Unlike the client-facing overview, this presentation needed to be transparent, tactical, and motivating—balancing vision with practical roadmaps for execution.
The strategy here leaned toward simplicity and clarity. The same brand palette ensured consistency, but visuals were pared down to support conversation rather than overwhelm with polish. Data-driven graphics, bullet summaries, and framework visuals were prioritized to create clarity around goals and measurable outcomes. Design choices emphasized function over form—with bold section headers, high-contrast charts, and callouts ensuring leaders could scan, digest, and discuss in real time.
The structure followed a logical planning flow:
- Kickoff Panels:Recap of mission, values, and prior-year performance.
- Strategic Priorities:Clearly articulated goals, market focus, and capability expansions.
- Operational Focus:Initiatives tied to digital transformation, federal growth, and product innovation.
- Team Alignment:Responsibilities, leadership points, and cross-functional collaboration visuals.
- Next Steps:Clear action points to close with accountability.
The outcome was an alignment tool that set the stage for a productive year. By combining aspirational messaging with structured roadmaps, the design fostered clarity and accountability. Leaders left with a shared understanding of where Aretum is heading, why it matters, and how they personally contribute. This deck ensured that strategy wasn’t abstract—it was actionable, with design acting as the connective tissue between vision and execution.
