Visual Metaphor
The iceberg concept helped communicate that cervical cancer is only part of the larger HPV-related cancer burden.
HPV Vaccination Infographic
For this CDC HPV vaccination infographic, I translated complex cancer-prevention information into a clear, visual story designed for caregivers, young adults, clinicians, and public-health audiences. The goal was to make the connection between HPV vaccination and cancer prevention easier to understand without relying on dense medical language or statistics alone.
My design approach centered on a strong visual metaphor: the iceberg. The visible portion represents cervical cancer, while the larger structure below the surface communicates the broader range of HPV-related cancers. This design decision helped turn abstract epidemiological information into a more intuitive visual narrative that audiences could understand quickly.
The final piece uses a healthcare-inspired blue palette, scaled data bubbles, clear section hierarchy, high-contrast typography, and CDC-aligned visual cues to support both print and digital use. The result is a polished, accessible infographic that balances public-health credibility with a more human-centered prevention message.
- Client: CDC Communications
- Role: Visual Design, Design-led, Information Design, Layout, Illustration, Typography, Print Production
- Tools: Adobe Illustrator
- Deliverable: Print-ready HPV vaccination infographic flyer
Data-Led Hierarchy
Scaled bubbles, grouped labels, and clear visual zones helped make complex cancer statistics easier to compare.
Prevention Message
A bold prevention callout reinforced the value of vaccination and gave the audience a clear takeaway.
The primary audiences for this infographic were caregivers, young adults, clinicians, and public-health communicators who need to understand or explain the value of HPV vaccination. Because vaccine-related decisions can involve hesitation, uncertainty, or limited health literacy, the design needed to feel clear, credible, and approachable.
The communication goal was to make the prevention message easy to grasp in seconds. The infographic needed to show that HPV is connected to more than one cancer type, explain the broader cancer burden visually, and reinforce vaccination as a meaningful prevention tool.
- Translate complex cancer statistics into a simplified visual story.
- Use a memorable metaphor to explain hidden risk and broader impact.
- Support clinicians and public-health teams with a clear conversation aid.
- Keep the design accessible for both printed handouts and digital distribution.
The creative direction centered on visualizing hidden risk. I used the iceberg metaphor to show that the most familiar association, cervical cancer, is only the visible portion of the HPV-related cancer story. The larger structure below the surface helped communicate that HPV can contribute to multiple cancer types.
The visual strategy used cool healthcare blues to establish trust and stability, with targeted accent colors to highlight priority messages and section changes. Scaled circular data graphics were used to make cancer burden easier to compare, while dotted guide lines, icons, and compact labels helped move the viewer through the information without creating unnecessary visual clutter.
I structured the infographic around a modular layout that guides the viewer through a clear sequence: understand the risk, compare the impact, and remember the prevention message. This helped the piece function as both a standalone flyer and a supportive conversation tool.
- Hero statement: Introduces the core prevention message and establishes the purpose of the piece immediately.
- Iceberg narrative: Uses the visual metaphor to show that cervical cancer is only one part of a broader HPV-related cancer burden.
- Data visualization zone: Uses scaled circles and labels to make cancer types and case comparisons easier to understand at a glance.
- Prevention callout: Places the strongest takeaway in a bold, high-visibility area so the viewer leaves with a clear action-oriented message.
- Source and brand area: Provides CDC credibility, supporting references, and next-step context without distracting from the main story.
The final infographic transforms complex public-health information into a visual prevention story that is easier to scan, remember, and discuss. By combining metaphor, hierarchy, and simplified data visualization, the piece helps audiences understand the broader relationship between HPV and cancer prevention.
From a design standpoint, the value is in how the piece reduces cognitive load. It does not ask the viewer to interpret a dense report or compare statistics manually. Instead, the layout guides the eye through the story, highlights the key prevention message, and supports CDC’s role as a credible public-health communicator.
- Created a clear visual story around HPV-related cancer prevention.
- Used information design to simplify statistics and support faster comprehension.
- Balanced clinical credibility with an approachable visual tone.
- Prepared the piece for print-ready and digital distribution contexts.
