National Women's Health Week
For National Women’s Health Week, I designed this celebratory Mother’s Day piece as part of a larger awareness campaign. My goal was to merge cultural relevance with health advocacy—celebrating mothers while encouraging women to prioritize their own well-being. I chose tulips and a gift tag motif because they instantly convey warmth, care, and femininity, aligning with the emotions tied to Mother’s Day. The design uses soft pastels paired with strong, campaign-level typography, striking a balance between personal warmth and CDC’s professional authority. As the designer, I shaped the information architecture to deliver two messages in one glance: a heartfelt seasonal greeting on the left, and campaign details on the right. This modular approach ensures the post works in both festive and informative contexts, maximizing engagement across platforms. Ultimately, this design became more than a greeting—it was a strategic bridge that expanded the campaign’s reach by embedding it into a cultural moment.
- Client: CDC Communications - Overdose Prevention
- Role: Visual Design, Layout, Illustration, Typography
- Tools: Adobe Photoshop, Illustrator
- Deliverable: Web & Social Media graphic
This creative was designed for a broad audience of women, families, and caregivers who engage with CDC social channels during seasonal or cultural events. By aligning the campaign with Mother’s Day, the piece spoke directly to mothers while also engaging family members who wanted to celebrate them. The dual goal was to create an emotional connection—one that feels warm, joyful, and celebratory—while simultaneously driving awareness for National Women’s Health Week (NWHW). Instead of competing with the flood of Mother’s Day messages online, this design was strategically crafted to blend into the cultural moment while carrying a deeper, health-focused message. In this way, it extended the campaign’s reach to audiences who may not otherwise have actively sought CDC health content.
The strategy relied on visual harmony between celebration and authority. I selected a palette of soft pinks, purples, and pastels to capture the warmth and femininity associated with Mother’s Day, while balancing it with CDC’s recognizable brand colors. The bouquet of tulips and the gift tag imagery reinforce tradition, care, and personal connection, symbolizing appreciation and love. Typography choices intentionally mixed a casual, handwritten script for the “Happy Mother’s Day” greeting with a clean, modern sans-serif for the campaign name and details. This dual treatment created balance: personal, heartfelt communication layered over credible, authoritative health messaging. By aligning tone and style, the post became instantly recognizable as both celebratory and informative.
The layout employed a split design for dual messaging clarity. On the left, the “Happy Mother’s Day” greeting sat within the pink gift tag, immediately catching attention in a familiar format. This gave the piece emotional resonance and instant recognizability in busy social feeds. On the right, the official campaign identity was introduced through the NWHW acronym, spelled out in full with bold supporting text, and anchored with dates. The purple bar created separation while unifying the two sides into one cohesive frame. This modular layout allowed each section to carry weight on its own but also to flow together as a single, unified message.
The final result was a campaign piece that successfully merged celebration with advocacy. Audiences were drawn in by the festive Mother’s Day greeting, which created a moment of positivity and relatability, while the inclusion of the NWHW identity and dates shifted awareness toward women’s health priorities. This approach not only reinforced the CDC’s presence in cultural moments but also created a bridge that extended the reach of health messaging. The outcome was a design that felt personal, relevant, and empowering—encouraging women to celebrate themselves while prioritizing their own health. It demonstrated how thoughtful visual storytelling can transform a seasonal greeting into a strategic public health touchpoint.