Occupational Health Program
As the Visual Designer for CDC’s Occupational Health Program one-pager, I approached the project as both an information system and a storytelling challenge. My goal was to take an extensive set of services—spanning emergency response, injury prevention, behavioral health, wellness initiatives, and travel support—and distill them into a format that was immediately clear, visually engaging, and organizationally structured. This required not just graphic execution, but careful project management and collaboration with stakeholders to prioritize content and ensure accuracy.
I built the design around a three-pillar framework: safety, wellness, and support. Each category was assigned its own color identity (green, orange, blue) and paired with simple, meaningful iconography. This allowed viewers to quickly scan and recognize service groupings without reading every detail. Typography reinforced the hierarchy, with bold headers for program clusters and lighter text for supporting bullets, making the page feel approachable rather than overwhelming.
The outcome is more than a service list—it is a visual ecosystem that communicates CDC’s investment in its people. By aligning brand credibility with user-friendly design, the one-pager empowers employees to understand their options and encourages leadership to showcase the program’s value in a professional, streamlined format.
- Client: CDC Communications
- Role: Visual Design, Layout, Illustration
- Tools: Adobe InDesign, Illustrator
- Deliverable: Print-ready tri-fold PDF
This document was designed for CDC employees, program managers, and stakeholders who need a clear, concise overview of the Occupational Health Program. The goal was to consolidate a wide range of services—from emergency preparedness to wellness support—into a single, digestible visual that could be referenced quickly. At its core, the design needed to educate, reassure, and inspire confidence in the breadth of support the CDC offers to its workforce.
The strategy centered on clarity through categorization. I developed a three-column structure with distinctive iconography and color coding—green for safety, orange for wellness, and blue for support. These choices created immediate visual associations that guide the reader’s eye and reduce cognitive load. Typography was kept bold and accessible, emphasizing program headers while allowing supporting bullets to remain legible at a glance. The overall design evokes trust, organization, and balance, reflecting the CDC’s professional authority.
The one-pager is structured as follows:
- Header: Strong, branded title anchoring CDC ownership and program identity.
- Three Columns: Each column highlights one thematic area with icons, color differentiation, and concise program lists.
- Footer: Contact information and official CDC branding to reinforce accessibility and credibility.
This modular approach ensures the content is easy to skim yet comprehensive.
The final piece became a communication tool that simplifies complexity. Employees can immediately identify the services most relevant to them, while leadership can use it as a program overview in presentations or briefings. The design fosters awareness of safety, wellness, and support initiatives, ultimately strengthening engagement with CDC’s occupational health resources. By combining strong hierarchy, intuitive visuals, and concise messaging, the document enhances trust and usability in a single page.
